Luxe Worldwide Hotels, which is one of the largest conglomerate, comprised of more than 200 independently luxury hotels across the globe has announced that, it has entered into an alliance with VFM Leonardo, one of the foremost names in online visual content distribution for hotels. As per the deal, VFM Leonardo will create and deliver images for the hotels registered on the VNetwork. Furthermore, VFM Leonardo will also be exclusively responsible for the distribution of media as well as the sole provider of the visual merchandising tools for the hotels listed in the Luxe Worldwide Hotels network.
With this partnership is effect, the corporate branch of Luxe Worldwide Hotels now has access to the VFM Leonardo’s VScape Digital Asset Management System, Enterprise edition, with which the conglomerate is now able to manage and send hotel images to more than 100 commercial channels across the world, such as all four GDSs, Pegasus, including the some of the most established names among travel agencies, travel research websites as well as online distribution channels.
The member hotels on the Luxe network that wish to take the benefit of this new service and enhance their advertising campaigns, with the inclusion of virtual tours, video, interactive maps, Flash presentations, etc. would now be required to license the VBrochure Online Merchandising System, designed and developed by VFM Leonardo.
According to Eve LeGrand Tronson, (VP, Luxe Worldwide Hotels),
“At Luxe, one of our goals is to fulfill the marketing and eBusiness needs of our member hotels. As such, VFM Leonardo’s digital asset management and merchandising systems are the leading-edge tools that help us and our member hotels stand out in the cluttered online travel environment and drive bookings.â€
In a statement, Paolo Boni (CEO, VFM Leonardo) said,
“Consumers want to see as much detail as possible online before making a purchase. With such distinctive, luxurious properties, ensuring travel shoppers worldwide have the opportunity to view visuals, images and rich media, of Luxe properties during the hotel selection process is crucial. We are confident that VScape and VBrochure will prove to be extremely valuable tools for the Luxe Worldwide Hotels and its members.â€
