Ferrari, the legendary luxury supercar brand has now taken yet another leap in the field of charity, as the Italian auto behemoth placed its latest offering, the 2012 Ferrari FF under the hammer in Japan. This one a kind event by Ferrari was organized in an effort to raise funds to boost the rebuilding efforts after the devastating 2011 Japan Earthquake/Tsunami disaster that nearly decimated the country’s coastal regions in the month of April this year. The entire proceeds from the charity auction that amounted to a substantial $724,000 will be donated to the undergoing relief efforts in the Japanese city of Ishinomaki. The auction was held at the Japanese Embassy in Tokyo and the event was attended by none other than Ferrari Chairman, Luca di Montezemolo, along with more than 200 car collectors.
The stunning 2012 Ferrari FF was claimed by Masaharu Seno, a Tokyo based architect who was personally congratulated by Mr. Montezemolo. The charity event even witnessed the presence of some high profile attendees such as Banri Kaieda, Japanese Minister of Industry as well as Vincenzo Petrone, Italian ambassador to Japan. The 2012 Ferrari FF is a four seat grand tourer that features a four wheel drive system and is powered by a 6.3 L V12 engine that enables this remarkable beauty to sprint from 0-62 mph in just 3.7 seconds, while achieving a top speed of 335 km/h (208 mph). The Ferrari FF comes with a 7-speed double-clutch transmission and features collapsible rear seats.
According to Ferrari,
“Japan has always been a very strong market for Ferrari and the passion of the clients there for driving our cars rivals that of even the Italians. The company is very proud to be able to make this donation to the families of Japan whose lives have, quite literally, been turned upside down by the disaster.â€
Via Auto Evolution  
