Jaguar has not just bounced back but is aggressively trying to build volumes. It recently unveiled its new ‘Chelsea Tractor’, a sleek off-roader aimed primarily at women customers. Their target market are ‘school-run mums’ and younger, more cosmopolitan drivers. This space is so far dominated by BMW’s 3-series. The new sleek car will cost £38,000 and is expected to lead to a family of smaller and more affordable luxury cars. It is good news for the British economy as it has the potential to create thousands of jobs. The car will be built using an all new all aluminum manufacturing system. The new car combines sports-car performance and real-world practicality.
The Small Luxury Car Segment is Dominated by German Carmakers
The car boasts of a host of state-of-the-art technologies. The young consumers who are always connected can remain connected to social networking sites such as Facebook, Twitter and Instagram while on the move in this car. The new car is capable of achieving top speeds of 186mph. The new engine is designed to keep the emissions also low at below 100g/km. It is a drastic move by Jaguar as they had so far restricted themselves as a niche player with large luxury saloons and fast sports cars. They are now exploring absolutely new markets with plans to create a series of smaller spin-off cars. This segment has been dominated by the German carmakers like Audi, BMW and Mercedes-Benz.
Jaguar Land Rover is Constructing a New Engine Plant in UK
Jaguar Land Rover, the parent company is hopeful that this new series of cars can more than double the current production of the company that stands at 750,000 units a year. Jaguar’s design director Ian Callum is confident that the seductive design of the car will have a wide appeal. The prototype of the C-X17 was unveiled as it gets ready for the Frankfurt Motor Show. The new cars will be built at the company’s Solihull factory in Birmingham from 2015. Jaguar Land Rover is constructing a new engine plant at Wolverhampton which will make a new generation of frugal ‘green’ 2.0 litre, 4-cylinder petrol and diesel engines for the new cars. Jaguar is known for its unique character, breath-taking design, outstanding vehicle dynamics, performance and luxury and the new cars will maintain the same standards despite the high volumes.