Polaroid sunglasses have been around for decades and have been one of the most trusted brands for designer shades. Generations have been going to Polaroid looking for expensive sunglasses. Polaroid Eyewear will present its new heritage collection, featuring Polaroid sunglasses designs from the 1930s to the 1980s, at next month’s TFWA Asia Pacific Exhibition in Singapore. It is the first time Polaroid is going to the Asia Pacific exhibition but they were encouraged to participate by the phenomenal response they received at TFWA World Exhibition in Cannes last October. Their display will be housed in stand M5 at the Singapore exhibition.
Their heritage collection has been named ‘Best Under the Sun’. It recreates ten of Polaroid’s landmark designs. They have been made in super lightweight materials and fitted with Polaroid’s premium polarized UltraSight lenses. Polaroid Eyewear Global Travel Retail Manager Rebecca Harwood Lincoln believes that these designs were considered radical when they were first created and are all about individuality and lifestyle choices. They are ideal products for travel retail. Each designer eyewear represents a particular time and era between the period 1930 to 1980.
Swing represents the 1930s style. With its soft colored, amber rounded frames it is recommended to be worn with contemporary casual cashmeres and denim. Victory is described as the 1940s style. It features classic Polaroid drop lenses and is considered more functional. The Marilyn and Broadway, as the name suggests, represent the showbiz glamour of 1950s. The shades have cat-eye frame with diamante detailing. Memphis has the hippy chic styling of the 1960s, whereas Donna, Flower and Rebel have the glam rock look of the 1970s. Image and Glam complete the range with big frames favored in the 1980s. The prices start from $100.