Cartier Seeks Mainstream Popularity With The Cartier De Calibre Collection

In 1904, Louis Cartier designed a luxury timepiece for famous aviator Bruno Santos-Dumont. In 2011, the French company is paying tribute to that historic model with the 1904 MC and a new watch collection. The Calibre 1904 MC is a self-winding instrument that Cartier has been working on for years now. The Cartier watch represents the French watchmaker-jeweler’s attempt to enter the market for mainstream men’s watches.

Cartier men’s watches have always been high on style and exclusivity, and even if the new Calibre 1904 MC is an attempt to tap the mainstream watch market, it still exudes Cartier’s timeless elegance. The new Calibre de Cartier collection meanwhile is a line of broad watches that showcase only mechanical movements. The line is slimmer than the likes of the Santos and Pasha. But at 42mm it is still broad enough and very masculine. The line’s 11 1/2 ligne calibre 1904 MC self-winding movement represents Cartier’s first manufacture self-winding mechanism. This features ceramic ball bearings and a pawl system reverser to fuel the bi-directional winding mechanism. You will also find Cotes de Geneve decorations on the upper and lower bridges.

Available in steel, pink gold or a blend of both, customers can also choose between black, white and chocolate brown dials. This is classic Cartier style at work, reminding you why even used Cartier watches are always in demand. Over the years, Cartier has continued to showcase the finest designs in its products, from Cartier watches and Cartier rings to a Cartier necklace. No wonder the French house’s designs never go out of style.

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