Abrams Research is a full service digital and social media agency. They have a long list of Fortune 500 clients whom the advise on social media strategy. They specialise in the development of web based digital marketing campaigns for organisations. They have come up with their latest Social Media Guide for Luxury Brands. It is full of tips and tricks for the high end brands to navigate successfully the social media minefield.
The new guide breaks down the digital landscape from the luxury perspective and literally guides you to stay ahead of the newest trends. The useful guide has been released through the Women’s Wear Daily and offers solutions for some of the toughest challenges that are easily implementable and are not merely academic solutions that work on paper alone. The guide details a step by step process to building an online presence fit for luxury brands.
The case studies method gives clarity to the guide. They have taken individual case studies to demonstrate the best practices and the less effective practices prevalent in the industry. They have highlighted brands like BMW as a social media success story and at the same time have explained where the companies like Balmain have gone wrong in their strategies and failed to reap the benefits of social media. Luxury brands have been slow in adapting to the social media and need all the help this guide offers to them.