The upcoming Royal Wedding of Prince William and Catherine Middleton has extremely high curiosity value. People around the world are keen to know the minutest detail about all the preparations taking place in the run up to the most anticipated wedding. In order to put all the information in one place St. James Palace launched the official Royal Wedding website. It will be updated on a regular basis with all the announcements and wedding details.
The site will have a lot of exclusive content, photo galleries and features, videos and links for important information for visitors. The site will also serve as a platform to bring together all of the official social media around the event, including the Clarence House and Buckingham Palace Flickr account, Twitter (@Clarence House), The Royal Channel on YouTube and the British Monarchy Facebook Page, providing direct easy access to all channels of communication. It is a distinct possibility now that the wedding itself may be webcast live.
The newly launched site received an overwhelming response of over 200,000 hits within first eight hours of its launch. The site was accessed from 180 countries. Apart from featuring the pair’s official engagement interview the site has footage of William and Kate revisiting their university town of St. Andrews. The site also includes a virtual tour of parts of 775-room Buckingham Palace. The site built by Accenture is hosted by Google App Engine, which is designed to handle large, global peaks in web traffic.