Have you ever gone fishing for fashion? Well, if the BurJuman Luxury Shopping Mall had its way, potential customers would be doing just that. High-fashion BurJuman has come up with a series of equally high-fashion print ads to encourage its wealthy clientele to start fishing for the various brands that the mall houses. With brands like Hermes, Louis Vuitton, Valentino, Christian Lacroix, Cartier and Van Cleef & Arpels up for grabs, being wealthy is the greatest blessing. Unless, that is, you’re only going window shopping.
The BurJuman Luxury Shopping Mall’s latest ad campaign has as its slogan, “Catch of the festive season“. Unfurled in December 2010, the ads announce, “Fashion is for the taking”. Each of the ads has an editorial photograph of a high-fashion model holding a fishing net full of high-fashion items. The photographs are arresting, easily making the BurJuman Mall ad campaign, one of the catchiest fashion ad campaigns of the season.
Set in the heart of Dubai, the BurJuman Luxury Shopping Mall is one of the most luxurious fashion destinations the world over. The mall is spread over a whopping 800,000 square feet of shopping area and boasts of as many as 300 leading stores – certainly the stuff of fashionistas’ dreams.
Last year, we read about the luxury shopping yacht SeaFair that docked along the Florida coastline. Shopping at the BurJuman Centre may not be as unique an experience as shopping on a yacht. Nevertheless, the sheer amount of retail space available is enough to make one’s head spin. With lots of high-end fashion up for grabs, better carry that fishing net along.