One of the greatest musicians and pop icon, Madonna, who is also well renowned for her very own chain of fitness centers called, Hard Candy, is now aiming to bring this highly revered establishment to the rich and the elites of Moscow, Russia. The pop singer has now announced her plans of opening a brand new Hard Candy Fitness Center in Moscow, by the middle of the month of March in 2011.
The Hard Candy Fitness Center line of gyms have been designed specifically to attract the rich, famous and thee affluent and the entire series portray Madonna’s vision of what an ideal gym should look and feel like. These gyms come with the best of fitness equipments along with an equally magnificent ambience, to make you feel extremely comfortable, while carrying out your workout schedules. The Hard Candy Fitness Center was established by Madonna in collaboration with her manager, Guy Oseary and the New Evolution Ventures (NEV) company. The latest addition to the Hard Candy title, which is the one scheduled for an opening in Moscow, will be inclusive of a partnership with Irina Razumova, who is best known as the founder of Planet Fitness, a chain of popular fitness centers across Russia. Madonna is also said to be making plans to expand the Hard Candy chain to other regions in the world, including Argentina, Brazil, Europe and Asia.
According to Madonna,
“It’s especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my ‘Sticky & Sweet Tour’. I know that we will create the ideal workout environment in Moscow.”