The tourism agency of Britain is about to launch a comprehensive marketing campaign to promote the country’s castles, stately homes and theatres. The campaign hopes to persuade more wealthy tourists to spend their cash on luxury holidays or what they are calling Fairytale holidays. VisitBritain will promote three tiers of luxury, gold, platinum and black, to attract the estimated 10 million high net worth individuals with more than $1 million.
Britain has some of the original world renowned luxury experiences and brands. For example Claridge’s, Selfridges and St. Andrew’s are very exclusive and unique experiences that cannot be replicated elsewhere. VisitBritain said it had identified a fashion among the rich for dreamlike or fairytale holidays, and it will draw on the country’s rich history to create packages that would reveal the magical side of Britain.
For those who want to get under the skin of traditional British culture during a luxury break, there is the chance to go backstage at Shakespeare’s Globe theatre in London. The packages would offer an opportunity to the guests to live as a laird in a Scottish castle, blend your own bottle of malt whisky, play golf on prestigious courses and get measured for a kilt.