One of the leading names in the fashion industry, Ralph Lauren, seems to have taken an intense inking towards new merging technologies, as the luxury fashion giant is now all set to present an all new 4D architectural mapping show in Britain, opening new venues of e-commerce in a nation that is now known to be one of the biggest e-commerce economies in the world. This all new initiative from Ralph Lauren is designed to promote the legacy of the global brand and reach out to the U.K consumers, finally stepping out of its home base in the U.S.
The 4D show by Ralph Lauren will feature the company’s signature polo players, signifying its signature ‘Polo’ brand, that has propelled Ralph Lauren to this level of success. The idea behind this spectacular show of fashion, art and technology is to show the British people the company’s endeavors and successes in the last ten years in the field of the digital world. The all new 4D experience will be a part of Ralph Lauren’s highly ambitious ‘merchan-tainment’ program, where in the company created a perfect blend of entertainment with commerce. This step in the digital world is nothing new for the fashion giant, who is know for its series of lifestyle films on RLTV, an in house production company of Ralph Lauren The 4D depiction of Ralph Lauren will not only be limited to its stores in London, but will also be carried in stores located in New York and the company has planned e-commerce expansion with the launch of RalphLauren.com in Italy in the spring season next and then extend its reach to Asia in the near future.
The digital 4D marvel will be presented at the New Bond Street store in London. Ralph Lauren has always been inclined to create a perfect blend of fashion and technology, as the company already has its reach in Internet, broadcast, cable and print media, and has even collaborated with some of the biggest U.S networks including NBC-TV and CNBC.
Via New York Times