The professionals of the public relations department are always thinking up stunts and gimmicks to attract attention of the public to their brand. At times it gets irritating when they get down to doing anything to attract attention. But you got to love this one. Head & Shoulders has taken out a $1 million insurance policy on Pittsburgh Steelers Troy Polamalu’s hair.
Now his hair is no ordinary hair. It is not just another head of hair. Polamalu has not cut his hair in over seven years. And if you can see the photograph you will realize that his hair has been growing in all those years but has been cared for and has been well maintained. The world’s leading insurance agency, Watkins Syndicate at Lloyd’s of London has created the first ever insurance policy to protect the player’s hair for the entire NFL season.
Polamalu is in the second year as the brand ambassador for Head & Shoulders. He has expressed his gratitude to the brand through a press release and reiterated that his hair is unstoppable. His hair has its own website, Troyshair.com. There is an opportunity for fans to win prizes even a Super Bowl XLV VIP package.