Luxury Brands Face Trade-Off Between Exclusivity and Accessibility
bySome firms like premium ad company RGM grew through the economic crisis. Most were not as lucky. Falling sales are proving game changers in…
Pernod Ricard
Pierre-Jouet Bi-Centenaire: The First Living Legacy Champagne
byFrench champagne house Perrier-Jouet celebrated its bicentenary on 21 March, the first day of spring, in Paris this year. To commemorate this 200th anniversary,…
Martell Experience Boutique Now Available At The Hong Kong International Airport
byThe luxury Cognac brand, Martell, has announced the opening of an all new Martell Experience Boutique at the Hong Kong International Airport (HKIA), so…
Pernod Ricard Becomes World’s Biggest Spirits Player, Acquires Absolut for $8.3 bn
byPernod Ricard moved an inch further in knocking Diageo (DEO) as the world’s biggest spirits player after inking a neat deal to acquire the…