The most obvious discrimination between the haves and have-nots is seen on flights. The boundary between the first and economic class is one that cannot be crossed for most people. As if this has not been torturous enough, Priestman Goode has designed a finer First Class suite.

Swiss is claimed to be one of the best when it comes to air companies. The service offered coupled with the technical innovativeness has been much applauded by frequent Swiss flyers. Taking their tradition of in-flight First Class services to another level, Swiss introduces their new First Class suites. A design creation of the London based design company, Priestman Goode, the new First Class suite offers a heightened level of luxury and privacy to their most well-paying clients. With a modern design, everything in the suite is made from the finest quality materials as well.

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Diamonds will be history soon all thanks to a Swiss watcmaker who is claiming to have created watches under brand name Yvan Arpa using moon dust, parts of the Apollo 11 rocket and bits of spacesuits. Wow, what a cool way to stand apart from 599 Swiss watchmakers!

The use of ‘inaccessible materials’ really does make Geneva-based Romain Jerome’s watches a hot property vis-a-vis rivals like Richemont’s Vacheron Consantin and Patek Philippe, that too in the global economic slowdown.

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This shall take your breath away. Just one look at the Caran d’Ache 1010 pen and you will know just the reason why. The Swiss baublemaker claims that the pen is a tribute to the special genius of watchmakers.

Aptly called 1010 to symbolise what we call ’smiling time’, this stylish pen has non-working gears mounted on a sleeve just under the pen’s transparent surface for funsies.

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Offering another level of comfort in the airline travel is another worthy pretender. Then be it a design-form or a digital nature, airline owners cannot sit at rest and hence making efforts to rule the industry and travelers’ mind. The foremost thing that vouches for an airline comfort is the passengers’ seat. Respecting this, SWISS has publicized to approve a mould-breaking elite seating concept for its transnational Business Class chalets.

It is being said that their upcoming Business seat will open out into a two-meter long cushioned lounger that projects a new definition for luxury. Addressed as a new ‘bed above the clouds,’ which is undoubtedly ultra-comfortable is not a silent beauty but aims at exciting its passengers via its functionality. It would feature an integrated massager, USB and an iPod socket.

This pool of facilities would surely earn success in enticing prospective passengers who are tired of conventional airline seats. But still it’s a long wait for another one-year.

They say the new Airbus A330-300s is expected to join the fleet by 2009 and would take pride in flaunting its revolutionary set-up.

The latest Swiss luxury watch called “Aviator,” has created the latest buzz in the market. Designed and developed by Yeslam Bin Ladin, half-brother of Osama Bin Ladin, this one is the first ever watch to enable pilots monitor their accurate airspeed when electronic mechanism stops functioning. Being pilot by profession, the face and dial of this timepiece is imprinted with fan blades and will surely prove to be a blessing for pilots. Agreed, planes these days come with built-in flight computer that keeps the track of airspeed, but at the same time a fact cannot be denied that electronic breakdowns also happen frequently and Yeslam makes this statement confidently as he has logged more than 3,500 hours of flight time. The watch also enables to guesstimate a flight’s interval before take-off.

Yeslam is running a luxury goods store in Geneva for past four years and also deals into perfume and handbags. The Aviator is anticipated to hit the market in coming months at a retail price of $9,472-$24,430, depending upon the steel version or white or rose gold edition.

Via Yahoo