Prada is one of those brands that come under the “status symbols” list. If you do not own a Prada, you are probably not even closely part of the fashion circuit. Paris currently is the venue for a new and quite avant-garde Prada Contemporary Store which is temporary and surprises shoppers with graphic illusions.

The illusions within the shop and also from the outside recreate the city’s identity. Thanks to striking abstract perspective graphic illusions you could see the first bridge of Paris, the Mirabeau Bridge which was immortalized by Guillaume Apollinaire’s poem. The interiors are decorated with lilac carpeting and couches. It also recreates Prada’s first store in 1913 through chequered marble floors.

The store still does not have any products but will soon retail Prada women’s ready-to-wear, bags, accessories and footwear. The two level space was designed by Roberto Baciocchi and would be open to the public until 2010. If you are visiting Paris for Christmas or New Year, make sure you shop at Prada’s temporary store and experience Paris in an illusory manner. Prada after all is one of the best luxury houses around for almost a century.

Via: Design Boom

The famous Italian fashion label Prada has given things in plenty to put in our wardrobe. But now, the powerhouse of style and exuberance has shifted its focus on to our bookshelf what with the recent unveiling of a ‘big’ (stress intended) book. This 706-page tone has tried to capture 30 years of innovations and experiments in a whole lot of related worlds like art, fashion, cinema, communications and even architecture.

With a simple name like ‘Prada’, this one impresses enough to make a bookworm out of us. Prada Progetto Arte has published this exciting venture that is quite sure to have the entire reading world as well as non-reading world swooning all over.

The main motivation of the endeavour was to illustrate all aspects of fashion and entertainment with a strong dose of history thrown in. The presentation is very appealing and it ensures that there isn’t a single dull moment in your reading experience. You can lay your hands on this heavy collection for your home library at all the Prada stores across the world. The price is 100 Euros.

Via hypebeast

Fashion houses are finding new ways and methods to garner everybody’s interest without making it seem that they are trying too hard in the economic hard times. Prada has decided to temporarily open shop at Beauvau in Paris. This new store will be running for 5-months completely inspired by French poet Apollinaire whose poem Le Pont Mirabeau is immortalised in the Pont Mirabeau Bridge.

Trying to keep up to the legend of the poet, Prada is also endorsing the antiquity in front of the new store which shall remind you of the Mirabeau Bridge. Architect Robert Baciocchi had the tough task to create this splendid thematic store which is complete iwth a dramatic trajectory towards the stair case. Mannequins have been grouped t recreate a Parisian street scene.

The ground floor is asbtract in  nature with a rather elaborate motif. The carpeting and sofas have all been done in lilac complemented by bronzed-metal glass displays. The two-storey shop also flaunts the black and white chequered marble floor belonging to the Milanese history, which was seen in the original Prada store on 1913.

Via telegraph

There is something inversely proportional about a person’s affluence and the size of his wallet. The more a person earns, the less he carries and keeps everything in the bank so that he can use cards. The less money the person has, he would also be less style conscious and carry wads of one dollar bills to make the wallet look fat and thick.

If you are such a guy who has loads of money and wanted to make a style statement, you must check out Prada’s wallet which costs $150. There is space enough for two ID cards, a charge card and some loose cash. You cannot keep wads of bills, ATM receipts, and all the other junk that people usually carry with them.

This stylish and minimalist wallet is called Prada Saffiano Card Case and it is us too awesome to be ignored. I would say, even if you are poor get yourself this wallet as this might be the cheapest designer accessory you can ever buy in your life!

Via: Acquire Mag

The name Prada is associated with so many things. Firstly, it brings us to our mind the images of good-looking men and women who are not only just that but also carry an attitude that other designer wearers don’t carry. Also, if you look for products that speak and ooze of suaveness and chicness, Prada is the brand I would vouch for.

The company has released a universal travel adapter, which comes in black colour. It can be used in almost 90 countries and is an addition to their suitcases and toiletry bags. It is made of Prada’s Saffiano grained leather and the steel that you see is polished to perfection. You can get this travel adapter from any of the Prada stores worldwide.

I would say, this looks better than just awesome! There is no information about either the price or the availability, which means it is going to be very expensive. Of yes, they are available at Prada stores!

Via: Sybarites

Prada, an Italian company has introduced its signature phone which is modified form of LG KE850. Prada phone is best in clear features like Bluetooth 2.0 support, Micro SD card slot, media player with B & W theme, special ring-tones and also have an exceptional Prada branded leather case with your mobile phone.

You can found this cell phone in the Prada stores itself in Italy, Germany, UK and France on priced at $780 but remember it will be available in February 2007.

Via