Luxury industry is quite funny, and quite volatile too. Not only the consumers have a wrong idea about what is luxurious, even the manufacturers seem to think that by applying a coat or two of a precious metal, a gadget or a product would become “luxurious”.

Alas, if only things were that easy! Thus, Pentax has also gone wr9ong and unveiled the limited edition K-7 DSLR which is practically the same as the older K-7 DSLR but just comes with a coat of silver. Only a few thousands of these units would be marketed worldwide, and that apparently will make the K-7 DSLR exclusive.

Read More

Who says only men handle cameras best? Times change and our favorite camera too has changed hands. Women around the world are going clickety-click and its time to give our lady shooter a treat. Following the growing bling culture, camera manufacturing company Pentax asked design agency ‘Bling My Thing’ to jazz up the recently launched Pentax K-m DSLR camera a bit. Encrust with Swarovski crystals and patterned in red and white elegantly signifies the made-for-women tag.
Giving the uber-professional and less user-friendly cameras a makeover, this Pentax K-m DSLR is much simplified in an easy-to-manoeuvre compact body with user-friendly operations. The price of this ornamental camera is yet to be disclosed, but does that stop the ladies to gear up before they hit the stall. A definite No!

This product is sure to give rise to interest in photography anew. Though aiming for a feminine target, men too might get attracted to it slowly owing to their metro sexuality! Time to be done with your average bloated old-school DSLR camera and add to your bling factor!

Via pocket-lint