One only needs an excuse to luxury. As if the limits of luxury for mobile phones have not already been crossed, TAG Heuer has come up with a diamond studded mobile phone. The latest Meridiist Diamant collection has two phones, one with 208 diamonds on its skin that sums up to 1.3 carats and the other, hold your breath, has as many as 1,232 diamonds that form 7.4 carats.

The second model being featured is touted as “imperial regalia of mobile phones’. The diamonds have meticulously been set in rows along the phone’s angled sides and the display screen.

On the camera shutter on the instrument’s rear side, a set of diamonds has been etched in TAG Heuer logo shape. Interestingly, the Swiss watchmaker firm is eyeing the women’s market to push these fancy pieces. It is another question how many women would venture out to pick up something as fancy as these models.

The phone features more than 430 mechanical components, many of which are from TAG Heuer chronographs. Meridiist phones have a non-scratch 60.5 carat sapphire crystal display, a stainless steel body and personalized digital engineering.

The mobile phones are priced between $ 10,000 and $ 30,000. Meriddist Diamant phones, true to their ultra-jewelled style, are presented in a glossy wooden jewellery box.

Via: Luxist

What can you expect from a watch-making company to enter into production of mobile phones? Utter Crap! But Tag Heuer is an exception to the case. Having established its name in the production of elite timepieces, the company is all now all set to carve space for itself in the mobile phone industry inviting rich class.

Called the Meridiist, the phone is developed with the similar level of excellence as their chronometers using a 316L stainless steel and two screens built from scratch resistant sapphire.

The mobile phone features a two-megapixel camera, dual sapphire screens, bluetooth with seven hours of talk time. It is expected to hit the market in September and would be priced at $5,400-$6,200.

Via EngadgetMobile/ AcquireMag