Articles tagged with: marketing strategy
Mauboussin Gave Free Diamonds Away For Marketing Strategy
Posted in Diamond, Jewelry, Luxury Brands, News on 3 June 2009
Posted in Diamond, Jewelry, Luxury Brands, News on 3 June 2009
Recession might seem like one big joke to those in Tokyo. Well, we don’t mean to only refer to the 12K yen that government shelled out per person in Japan to aid in the financial crisis, but also to the marketing strategy adopted by French jewelry store Mauboussin. Believe it or not, but as part of the launch of its new store in Ginza, the brand gave away 5,000 diamonds for free.
Each diamond was worth 0.1 carat with a cost of $55. This strategy was used to encourage people to invest in luxury gems during the hard times. But we do have serious doubts about the finances of a company who is offering diamonds like promotion cookies.
