October is special. No we do not mean because of Halloween but because of a more important reason – it is the breast cancer awareness month. And David Yurman is all set to celebrate it by launching a bunch of lavish pink dog tags for his Women’s Tag Collection. Now, that’s a new one. For one, the “male jewelry type” becomes feminine that too in a shade of pretty pink, which is also the color of breast cancer support.

The picture above features the Pink Rhodonite and Sterling Silver Breast Cancer Dog Tag on the left. This has been emblazoned with the DY logo and carries a price tag of $450. On the right, there is the Pave Diamond Encrusted model which is more eye-catching of the two (though we like the left one better for it’s toned down nature and simple elegance plus it’s cheaper too) and costs $950.

Yurman is marketing these dog tags as not just ways to show your support but they also have a survivor vibe to them. And the pave diamonds make them look like jewelry. And a precious one too. Again, ten per cent from the sales of these item will be forwarded to the Breast Cancer Research Foundation. So go ahead and splurge for a good cause.

Via davidyurman