Posted in Alcohol, Drinks, Events, Luxury Brands, Spirits, Worlds Most Expensive on 30 July 2009
No, John Walker is not a poor cousin of Johnnie Walker. In fact, it is the richer and more exclusive relation of the well-known liquor brand. The first bottle of the new whiskey blend The John Walker from the spirited company was unveiled recently. The very expensive whisky will apparently be sold for $3,000 duty free, which makes it the highest price line in Diageo’s huge and impressive drinks portfolio.
The makers reveal that the new blend has created from a small number of extremely rare and exotic whiskies taken from distilleries of the 1800s. Yes, only nine lucky distilleries, of which six are malt and three grain whiskies, made it into the much-reverred The John Walker, some of which come from the remaining casks at distilleries that have already closed like Glen Albyn and Cambus. As part of a the special launch, five bottles of The John Walker have been sent to Singapore ahead of the official market entry in September 2009.
Posted in Drinks, Luxury on 19 November 2008
Diageo has planned the perfect way to celebrate Dubai Duty Free’s 25th anniversay. A limited-edition of the rarest Johnnie Walker Scotch Whiskey called Johnnie Walker Blue Label King George V Edition will mark the big event.
Regarded as the ‘crown jewel’ of the Johnnie Walker clan, the King Geroge V limited edition of just 250 comes in a hand crafted lacquered case and is numbered too.
Posted in News, Spirits on 1 April 2008
Pernod Ricard moved an inch further in knocking Diageo (DEO) as the world’s biggest spirits player after inking a neat deal to acquire the Swedish state-owned parent of Absolut vodka for $8.3 billion.
During ongoing auction, the French spirits company outbid various others premium vodka globally including U.S.-based Fortune Brands (FO), Absolut’s current distributor. This enables Pernod to climb from fourth to second position among global spirits sellers with its deal with Vin & Spirit. Pernod has been on a quest to top the $200 billion global booze industry. Pernod Ricard’s capacity will rise from 75 million cases to 91 million, and all courtesy for this belongs to Absolut and V&S’s Cruzan rum and Plymouth gin.
Via USAToday
