Vertu, the British luxury phone maker had entered into a five year partnership with Bentley. Both the companies make natural partners as they represent the very top end of British luxury brands. Vertu has launched quite a few new products in the recent past. Their latest creation is a limited edition Android smartphone in collaboration with Bentley, ‘Vertu for Bentley’. It is the first product created out of the collaboration and we are sure to see more in the coming years. Vertu for Bentley is a limited edition design and only 2,000 units have been planned for production. Priced at €12,500 ($15,900 approx), the exclusive phone will be sold through Vertu’s boutiques only.
Vertu for Bentley has been developed on Vertu Signature Touch which was launched earlier this year. In a way, Vertu for Bentley is a luxe version of Vertu Signature Touch. The new edition comes wrapped in calf leather and boasts of features dedicated to Bentley. There is an exclusive Bentley app apart from wallpapers, and a unique 3D animation start-up. The phone with the Bentley logo on the front has a 4.7 inch 1080p display covered by sapphire crystal and is powered by Qualcomm Snapdragon 801 SoC. The phone boasts of a 13 MP camera with dual LED flash. It has 64GB built in memory and full connectivity suite including LTE, and Qi wireless charging.
The new phone that runs on Android 4.4 KitKat is aimed at Bentley owners who are obviously big spenders and who don’t mind paying a premium for luxury and exclusivity. They want the best, and they’re willing to pay for it. The collaboration between Vertu and Bentley aims to create a bespoke line of phones. The first creation has set the bar rather high with all the leather and titanium accents. The Bentley owners will love this Bentley themed phone that will complement their hand crafted car. Some people may question the inflated price tag the phone carries but then, Vertu and Bentley don’t make value for money products. They offer luxury and exclusivity which always attracts a premium and there are a growing number of consumers who are willing to pay any price for it.
