Luxury car makers are always devising programs to consolidate and enhance their brand image. Bentley has created a luxury travel package that adds an element of fun and thrill to the brand. The package takes the guests to the frozen lakes in the north of Finland. The guests will have the opportunity to hone their driving skills on ice under the watchful eyes of professional driving instructors. The package that costs $15,000 is aimed people who really love driving and hopes to provide a thrilling experience. Since the package provides the experience of driving on a frozen surface, it has been named ‘Power On Ice’.
Local Highlights Like Sled Ride Are Part of the Package
Primarily the package offers the guests two days of driving on ice on the frozen lake. It will be a safe learning experience for them as professional driving instructors are on hand to guide you on how to drive on ice. Even if you have been driving for long you will be totally surprised by the car’s response on ice. It requires special skills to handle a car on ice and enjoy the thrill of speed. You can learn when to slam on the pedal for speed and how to drift around a turn. The package also includes a night-time husky sled ride, time in a Finnish smoke sauna, snowmobiling, and dinner at a reindeer farm.
The Price of the Package Starts at Around $15,000
Bentley is a premium luxury car brand from Britain. It had a short existence as an independent company and was bought by Rolls Royce way back in 1931. The brand is now owned by Volkswagen who bought Rolls Royce Motors in 1998. Bentley caters to a niche segment at the very top. For the Power On Ice Package they have chartered private jets to ferry guests from Helsinki to northern Finland. The guests are expected to make their own arrangements to reach Helsinki. Bentley has planned eight group trips with 18 driving places each. All the trips have been planned between early February and early March. The cost of the package starts from €10,840 ($14,658), that includes a night’s stay in a room at the Chalet Ruka Peak retreat. There are more luxurious accommodations available at higher rates.
Via: businessinsider
