Imitates the Neiman Marcus Concept of Limited Edition Cars

Neiman Marcus Christmas Book now regularly offers limited edition cars designed exclusively for them. Since they receive very good response and are sold out in minutes, the online luxury retailer Gilt Group has also decided to copy the idea and will be offering two one-of-a-kind 2014 Infiniti Q50 sports sedans tailored by designers Thom Browne and Zac Posen exclusively for them. This is the first time that the online retailer is adopting what has been a long time tradition with Neiman Marcus. With the economy on the upswing it is expected that the designer cars will have many takers. However, the Gilt Group is gearing up to compete directly with Neiman Marcus.

The Designer Cars Will First be Displayed at Dallas on September 28 will put up the designer cars for sale on December 12th at noon, Eastern Time. However, the retailer will display the cars in some key cities before the actual sale. The car will be displayed first at Dallas on September 28. Dallas is the city where Nieman Marcus generally launches its annual holiday catalog featuring its much awaited over the top gifts. Gilt is obviously taking this competition seriously and will unveil the exclusive car at their Gilt City warehouse sale at The Contemporary. Nieman Marcus has not reacted to the initiative taken by the Gilt Group and they are yet to set a specific date for their cars to go on sale.

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The Designer Sedans Priced at $75,000 Each

Neiman Marcus shouldn’t be complaining as it is said that imitation is the best form of flattery. They are scheduled to launch their holiday catalog, which is expected to have a limited edition vehicle also, on October 8. Last year they had offered, in their 2012 Christmas Book, an exclusively designed McLaren 12C Spider that sold for $354,000. In the mean time Gilt Group along with Infiniti will be showcasing their exclusively designed cars extensively and taking them to Chicago, New York, Miami and Los Angeles for public viewing before the sale. The sedans have been priced at $75,000 each. Part of the proceeds will go to St. Jude Children’s Research Hospital. The charity has been selected by the designers. It seems Gilt is going the whole hog in copying the making and selling of designer cars.

Via: bizbeatblog.dallasnews

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