Formula One billionaire Bernie Ecclestone’s daughter Tamara Ecclestone who is better known for her bevy of Hermes Birkin Bags and posh mansions is now trying her hand at business. She has launched a luxury hair and beauty product line called SHOW Beauty. Funding won’t be a problem since her net worth is already over £300 million. her brand will be available at Harvey Nichols for the first six weeks of the launch and will then be available at Harrods and Selfridges as well. It will be followed by launches in America, Dubai, Russia, and South America as well.
Making the most of her connections in the world of luxury, she has roped in people who have worked at Giorgio Armani, Elizabeth Arden, Guerlain and Eve Lom. The first to come out of this brand is the hair styling collection, which has been developed in London and New York. There are a total of eleven styling and finishing products that include a dry shampoo priced at £30 a pop and a hair fragrance that is even pricier at £56. Reflecting the ultra glam style of Tamara, the bottles have been bejewelled with silver and rose gold. Each product also features the brand’s signature fragrance that has been developed by Givaudan, the name behind Dior’s Poison, Marc Jacobs’ Lola and Thierry Mugler’s Angel.
The F1 heiress has been juggling her new venture along with planning for her upcoming wedding to boyfriend Jay Rutland. They will reportedly tie the knot in June in the South of France. We can surely expect it to be a pricey affair considering the billionaire father of the bride, Bernie Ecclestone had to shell out £12million in 2011 for Petra Ecclestone’s Italian wedding. Jennifer Lopez, Lionel Richie and DJ Calvin Harris are expected to perform at the after party. Lets wait and see how her beauty line performs. 300 guests have already been invited and includes names such as Paris Hilton and the Duchess of York.
£56 for a hair perfume seems a bit too much. Why not just use a nice shampoo?