Jaeger-LeCoultre, the luxury watch makers, as aware corporate citizens have made a commitment to preserve the environment. Their manufacturing unit and workshop is located in an exceptional environment between lake and forests and it has strengthened their relationship with nature. They have made efforts to integrate their grand workshop with its natural environment. They are proving to be true to their historic roots and have installed ten bee hives in front of the entrance of the Grand Watchmaking House, or Grande Maison as it is known in French. Their long tradition of watch making has made them very precise and perfect in everything they do. They have requisitioned the best skills available in maintaining the bee hives in its campus.
Best Quality Honey
The bee hives are now producing honey and Jaeger-LeCoultre has decided not to use it commercially but to offer it as an authentic, original souvenir to its visitors. It will be given to them as a unique product from the Vallée de Joux, something to remember their visit to the Grande Maison. The high quality honey is being labeled as “Honey from the Manufacture Jaeger-LeCoultre”. Every visitor to the manufacturing unit will have the opportunity to taste the marvelous honey. The Grande Maison has started its own production of honey and they have gone about it in a very professional manner. They like being best in whatever they do and even when it came to producing honey to offer to the visitors they wanted to make sure that the best quality honey was produced.
Bees Contribute to the Reproduction of Plant Species
Franck Crozet, a professional bee keeper in the region was commissioned to install and take care of the ten hives set up in front of the Manufacture. Through this eco friendly initiative the watch maker wants to make the visitors, as well as the 1,200 employees, aware of Jaeger-LeCoultre’s commitment to preserving the environment. Bees play a crucial role in maintaining the balance in nature. They transport pollen from flowers and contribute to the reproduction of plant species. With reducing natural cover, bees have become a threatened species and Manufacture Jaeger-LeCoultre is extending a helping hand in protecting the bees from extinction.