Coca-Cola has been built into one of the most popular global brands over a century. They are one of the largest spenders on marketing and advertising and have been credited with creating some of the most innovative advertising campaigns. You now have an opportunity to own some of their advertising initiatives as many of their advertising memorabilia will go under the hammer in an August 10-11 auction. A rare 1920s Coca-Cola bottle lamp is the highlight of the collection featuring almost 200 items of advertising memorabilia. The auction will take place in Denver, Pennsylvania. The rare lamp has been valued between $6,000 and $9,000 in presale estimates.
The Lamp is Functional and in Good Condition
The estimates have been endorsed by experts. Paul Fraser Collectibles has reaffirmed that it is a reasonable estimate. There is a direct reference point as a similar lamp in much worse condition had fetched $3,000 earlier this year in March. This lamp in question is in excellent condition considering its age. The lamp features the original worn cap and original gold metal embossed base. The lamp is fully functional. It is over 20 inches tall and features a built in flasher in the chord. It displays well and there are only minor marks or rather small spot color interruptions. The lamp displays well even when not illuminated and would definitely enhance your home décor.
The Auction has a Good Collection of Advertising Memorabilia
The Coca-Cola bottle lamp was a popular promotional gift in its time. There has been an earlier example when a collector shelled out $11,000 for a similar lamp in 2006. There is an entire museum for Coca-Cola memorabilia called the Schmidt Museum of Coca Cola Memorabilia. The auction will see some other interesting memorabilia like a 1930s Brunhoff Coca-Cola “please pay cashier” glass sign. It is also in a very good condition and comes complete with the original frame, back tag and a good portion of the back paper liner. The Coca-Cola policeman sign will also be available for auction. This piece comes in its original cast iron base as it was never used. The earliest item on auction will be a fantastic 1902 calendar featuring a Norman Rockwell-style girl as January’s illustration. The same has been framed under glass and is estimated to fetch $5,000.