Bentley Motors Launches a New Dealership in Milan

Bentley Motors has always believed in building a good car, a fast car and one that is the best in its class. As they approach their centenary they are still in an expansion mode are opening their 39th European Bentley dealership in Milan. It is the city which is synonymous with fashion and high end lifestyle. They have been in the news for the most expensive SUV and the highly appreciated interior concept of their Mulsanne. It is inexplicable why Bentley could not have a dealership in Milan so far. The city is known for its preference for luxury brands and Bentley certainly represents luxury and style. Their strategic partnership with Starwood Hotels and the creation of £26,000 sunglasses is an extension of the philosophy they follow. The dealership will have a new 250 square meter showroom which will also include a workshop and a lounge where customers can sit and watch their vehicles being worked on.

Continental GT and GTC V8 Models Debut at the Opening         

The new dealership will enable the luxury car maker to strengthen its presence in Italy. The luxury car brand is owned by Volkswagen AG since 1998 and the synergy has helped Bentley as a brand. It has been able to establish itself as the brand that represents speed, a refined comfort and style. The Regional Director for Europe, Bentley Motors was thrilled to have a presence in Milan. He agreed that it was an ideal location for a brand like Bentley. He wanted the opening of the showroom to be a special occasion and hence debuted the new Continental GT and GTC V8 models. Both the cars are known for their exceptional performance and efficiency.

The Showroom is Located Near the City Centre

Bentley Motors hopes to reap direct benefit from the new dealership in terms of increased sales and market share. The showroom is conveniently located near the city centre and has access to major road networks. Luca Marzio Garavaglia, the General Manager of Bentley at Milan is confident that with the kind of investment they have made in their new facilities in the city they should be able to provide their customers a truly first class Bentley experience. If you live in Milan do visit the new showroom located at Via Ettore Ponti 8, 20143 Milan. It is a prime locality of the city central to the city’s business and cultural areas.

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