LVMH Launches White 1921, a Boutique Hotel in Saint Tropez

What is it about hotels that is attracting the fashion houses and luxury brands. Probably they like the opportunity it offers of connecting directly with their potential customers. You can understand your customer better when he is staying with you than when he just visits your store. So now Louis Vuitton Moët Hennessy (LVMH) has launched its own boutique hotel at Saint Tropez. It is a small, cozy and warm hotel that is sure to give you a taste of the brand Louis Vuitton. The hotel has been named White 1921 and has been designed by Jean-Michel Wilmotte.

1921 was the Best Year for White Wines

Located on Place des Lices, the boutique hotel has been designed as an eight room inn. The hotel has been planned as a seasonal facility that will remain open through October 7 only. The highlight and a key attraction of the new hotel is its garden bar. It can seat 82 guests at a time as it expects to attract guests from other hotels also. The hotel will be operated by LVMH Hotel Management and will provide a level of service that will do the brand proud. Another attraction for the guests is the hotels large wine cellar which is stocked with a wide range of Champagne brands, including a rare vintage of Moët & Chandon from 1921 which has inspired the name of the hotel.

White Truffle Popcorn with Krug

1921 was considered a particularly good year for white wines across Europe and the hotel of the same name boasts of some of the best from the year in its cellar. The bar will also serve snacks most suited for different champagnes being served. For example white truffle popcorn will be served if you want to drink Krug. If you want to stay in the hotel you must make reservations as early as possible because the number of rooms are very limited and will remain open only till the first week of October. The rates for the rooms on offer are 270 Euros which is equivalent to $340. The suites are priced at 650 Euros or $815.

Via: wwd, styleite

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