Soho House, over seventeen years has established itself as a global brand private member’s club and hotel chain. It was launched originally as a media-friendly alternative to the traditional London private members’ clubs in St James’ but it has grown beyond expectation and has become a global phenomenon. The chic club launched in 1995 is still in an expansion mode and will be adding five new properties to its global portfolio in the next two years. The brand has grown beyond a club and it now includes restaurants, hotels and cinemas. And more importantly the brand has acquired the status of an arbiter of taste on London’s art and media scene.
Soho House announced the launch of five new properties by 2014. Soho House’s founder Nick Jones has personally selected the new destinations for expansion as he finds these cities to be creative hubs. The new destinations include Barcelona, Chicago, Istanbul, Mumbai and Toronto. Soho House is not new to Toronto as they have been running ‘pop-up’ clubs every year during the Toronto International Film Festival, one of the world’s leading cinema events. The club there will now become permanent and more elaborate. It will be a three floor property boasting of a roof deck, bar and drawing room. The project which will cost $7 million will open its doors for guests and members by autumn this year according to Canadian daily the National Post.
The other properties will follow suit. The Mumbai project is expected to be ready by spring 2013. The Mumbai project is not simply a club but has been planned along with a 38 room hotel. The Mumbai project will be followed by Chicago and Istanbul in spring 2014 and Barcelona winter 2014. For the coming two years Soho House will be inaugurating a new club in a new venue every season. Its global portfolio includes clubs in New York, Hollywood, Miami and Berlin, hotels in London and Somerset, Cowshed spas and a chain of restaurants on both sides of the Atlantic.