The modern day Olympic Games are not simply a grand sporting event but have become an equally grand commercial extravaganza. Global brands spend millions of dollars to be recognized officially as the sponsor of the game and use it as a platform to connect to or consolidate their customer base. It is a wonderful opportunity for the global brands as Olympics are truly a global event with participants and visitors from every country in the world converging on the city hosting the games. London Olympics 2012 are going to be no different and are, in fact expected to give a boost to the stagnant British economy. The hospitality industry has pulled out all stops to create additional luxury accommodation.
Omega, one of the most respected global brands for watches is associated with the London 2012 Olympic Games as the official timekeeper. They are using this opportunity to increase their visibility. They have created an exclusive club for their VIP guests in the heart of London. The club, aptly called the Omega House will open its doors on the 28th of July and will host events through the 12th of August. Located in London’s Soho district, it is expected to provide visitors with an oasis of calm and as Stephen Urquhart, the President of Omega believes that it will give their guests a chance to re-energize between Olympic events. It is a stunning Georgian townhouse that has been transformed into a club and the address of the exclusive club is #1, Greek Street across from Soho Square.
Each room in the house has been named after Omega’s most memorable watch collections. The Ladymatic Room has been named after the brand’s stylish mechanical watch for women. The Hour Vision Room honors the brand’s Hour Vision line and the space-themed Speedmaster Room is named after the first watch to be worn on the Moon. The high profile brand ambassadors of Omega, including Nicole Kidman and famous golf legend Greg Norman will be in attendance and will participate in the various event scheduled to be held in the Omega House.