JustLuxe’s marketing strategy connects Luxury Hotels with Affluent Travellers

Founded in 2004 and headquartered in San Diego, California Justluxe.con in an online destination that aims to provide you with the best in luxury living. Their very use friendly information will gives you an insight of everything in the elite world and has taken it upon itself to supply its customers around the world with luxurious and affluent items. The website also provides affluent travelers around the world with the best luxury hotel and resorts deals.

Their attempts to give the best to a affluent globetrotter when he’s traveling, the website has recently launched the aesthetic distribution that aims to connect luxury hotels with affluent travelers. This is the JustLuxe’s new collection is actually a new  strategy which will assist their partners in improving their current hotel marketing strategies. This has been made possible through the use of social media tools, new and improved listings and a very unique method of aesthetic distribution.

Read on if you are an affluent traveler and wish to be connected with a luxury hotel during your sojourns.

JustLuxe’s Latest Marketing Strategy

Just Luxes’s aesthetic distribution is a unique template which makes it easy for hotels to reach their target audience. It opens a channel for them to communicate with their consumers by interacting with fans on social media. An online GDS powered booking engine makes it easy for their consumers and partners to facilitate bookings.

JustLuxe’s boasts of having more than 1700 luxury hotel partners and it is their aim to help them improve their marketing strategies. “Our hotel partners understand the need to be social and are investing more and more time into developing their social media channels,” said Robert Gautereaux, Director of Travel Sales Acquisitions.
JustLuxe creates for them a social media image by helping luxury hotels build their brand awareness. Their online visibility is increased and adequate editorial coverage is given to them. The JustLuxe hotel collection also maximize the hotel’s popularity by providing them with preferred city guide placement, targeted banner ads and a dedicated call centre tracking. “In addition to pushing traffic directly to their site, we drive traffic to their Facebook and Twitter pages, and feature stunning high-resolution images that are likely to become popular on Pinterest,” Robert Gautereaux further added.

The website has recently launched a collection listing the World’s Best Hotels. A list of enhanced hotels it aims to improve their brand image and create awareness for them in the social media. When doing so they also keep the luxury image of the hotel in mind.

This new and unique strategy of aesthetic distribution is not only aimed ta connecting the affluent traveller with a luxury hotel but also is extended to best spa resorts and best family hotels. The website has more than 1.7 million visitors every month who are fed with objective analysis and information pertaining to everything from luxury hotels, luxury travels to automobiles, real estates, yachts, fashion, fine jewellery, watches, art, wine, gadgets and gizmos and possibly everything that exudes luxury and is meant for the elite only.

Via Travel.JustLuxe

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