Bentley Motors & Starwood Hotels Announce New Strategic Partnership

The year 2012 will now witness the get together of two of the most renowned and globally cherished brands in a strategic partnership. British luxury marque Bentley Motors has announced that the company will now be entering into a partnership with Starwood Hotels, a most cherished name in the luxury hospitality sector. As per the details of this new engagement, Bentley will team up with St. Regis and The Luxury Collection Hotels & Resorts, in an effort to provide bespoke service to discerning guests, as well as to fulfill its aim of reaching double annual sales by  the year 2017.

The new service will be aimed at ‘signature experience’ for the guests that will be an amalgamation of bespoke hospitality and high-end luxury automobiles. The program calls for an entire fleet of the luxurious Bentley Continental Flying Spurs to be housed at St. Regis hotels and resorts around the world, while offering the guests of these luxury hotels a magnificent chance of enrolling into exclusive coordinated driving programs from St. Regis or Luxury Collection hotels.

The new partnership has been a direct result of an exclusive program that was initiated last year, where in St. Regis hosted and Italian driving tour, where in the guest list was composed of current Bentley owners as well as the guests staying at the The St. Regis Rome and St. Regis Florence. Furthermore, earlier this month, both brands conducted yet another joint event in Austria. The upcoming Springtime Bentley Grand Tour is slated to begin from Vienna and will end at Satzburg with a duration of two days.

At this event, the luxury brands will showcase four luxury hotels from Luxury Collection Hotels such as the likes of Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg. Also, the attendees will be offered a chance to experience bespoke Bentley vehicle as they drive through Austria in Bentley Continental W12 and Bentley Continental V8 luxury sedans.

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