The Florentine luxury giant Gucci has always managed to stay ahead of the others in a fiercely competitive market by offering a little extra and a personalized service that is well appreciated by the affluent customer who is always willing to pay extra for any kind of personalization in product or services. Gucci has gone ahead and announced another personalized service for menswear. The House of Gucci is all set to roll out an extensive and new made-to-measure service for personalized tailoring for menswear. It is the brand’s philosophy to provide, as much as possible, personalization in products and services. The brand is well known for traditional and elegant Italian craftsmanship and their phenomenal attention to detail. Their new move to offer made-to-measure clothing has been welcomed by the wealthy fashionistas who are very particular about the fit whenever they are choosing apparel. It promises to be the ultimate experience in sophisticated menswear. This is the latest in customized fit from Gucci.
The customization option increases the choice a customer has. Gucci is offering an extensive selection of fabrics from their exclusive collection that has been put together with great care. Their experienced merchandisers have got many fabrics designed and created for this specialized service. The customer gets customizable options even in terms of details and finishes. It is not only personal tailoring according to one’s measurements but even personal tastes and design preferences. The clients who opt for this exclusive service will be able to choose from nearly 82 top quality materials and fabrics. He has the option of choosing from 178 possible combinations of fabrics and colors. The fabrics on offer are the best available including wool, mohair, and cashmere in classic shades of navy blue, gray and brown. Apart from formal wear there are velvet, baby lama and silk satin available for evening wear. There is something available to satisfy all tastes and preferences. Ultimately it is the fit that will floor you with its perfection.
Gucci likes doing things differently. Even this initiative has been designed to take custom tailoring to a different level. This is not just another tailoring service but what a client can avail of will include diamante embroidery and jacquards featuring Gucci’s iconic horsebit in tone-on-tone combination. The satin lining being offered by Gucci has been meticulously crafted with their logo.
The custom label may feature embroidery with option to incorporate clients initial or name. To complement the custom tailoring service Gucci is also offering a selection of shirts, and the made-to-order service for men’s shoes. Clients will again be able to choose material, width and color and even get his initials embossed. The bespoke suits custom tailored by Gucci has been priced at $3,040 onwards. It may go up if you opt for some extras. This exclusive service will become available in 11 select Gucci boutiques in select cities worldwide by the end of this year. To promote this initiative Gucci has unveiled a new ad campaign starring actor James Franco. The actor made famous by his role in ‘127 Hours’ features in the ad wearing a variety of perfectly fitting Gucci suits.