The growth of the Chinese economy and the resultant wealth has not only triggered a boom in the luxury market but has strengthened the media but given a boost to the creative media because of the availability of the infrastructure and the required finance. Money is not a problem in China any more so the creative initiatives don’t have to make compromises or cut corners. On March 1 one saw the official launch of the short film ‘Soul Station’ (Ling Hun Zhong Zhuan Zhan) online, according to reports carried by Chinesefilms.cn.
It is being touted as the most expensive ‘micro film’ made in China to date. It is a public welfare short film based on the tried and tested theme of good versus the evil. The interesting twist to the script has been introduced through the concept of reincarnation. The short film tells the story of a young drunk driver who is taken to the soul station to face justice after causing a car crash. With growing affluence drunk driving is becoming a menace in China and this film hopes to correct that to a certain extent.
A press conference was organized on the occasion of the launch of the film. Wei Min, the director of the film and the micro film’s leading actors Jin Ming, Bao Chunlai and Lee Wei were in attendance. Ning Caishen, the famous screen writer also joined them and said that he was the executive director of the film. The film ‘Soul Station’ had a strong creative team and was made on an ambitious budget of 1 million yuan. It allowed the post production team to make the final product even superior to the films made for the silver screen. The trend of micro films has been on the rise since release and success of ‘Old Boy’ which was filmed in 2010.