The Ritz Carlton Reserve as a brand was first launched with its lavish property in Thailand’s Phulay Bay. The exclusive brand takes its positioning very seriously and has taken the idea of relaxing vacations to an entirely new level. They are targeting luxury and spa lovers and have designed packages that offer unlimited spa treatments. In fact it is called the Unlimited Spa package. Looked at from a regular luxury hotel point of view the prices might look steep to some but for this class of property and the kind of services on offer, the package is definitely a bargain.
And it is working as more and more luxury travelers are attracted to take up the offer. The spa operating on the property is offering its services under the ESPA brand. They have teamed up with the Ritz Carlton Reserve to offer a package featuring unlimited daily ESPA treatments. The package also includes breakfast for two and roundtrip transfers from Krabi Airport by hotel limousine. A complimentary boat trip to Hong Island is also part of the package but the highlight of the luxury package is 24-hour dedicated butler service.
The price of the package starts at $1,165 per day. The price might look rather high to many people but the guests are allowed to book as many spa treatments as they like. And it is due to this aspect of the offer that the price seems to be very reasonable as the guest could be saving as much as $1,800 per day. This is what is attracting the luxury travelers to this offer and the 54 luxury Villas of the resort is witnessing some brisk booking.