India is at the forefront of the emerging markets for the luxury industry. It is an exciting place to be for the luxury brands looking for growth in sales. Mediascope Publicitas, a custom media company that offers local and international content, design, marketing and sales expertise, has launched BlackBook in India. This monthly magazine will try and showcase the inside picture of India’s luxury industry. The barriers in India are coming down rather slowly but surely. Apart from documenting the status of the market BlackBook will try and dissect the consumer behavior patterns to help the luxury industry.
India is not a mature market for luxury brands as yet and there is a lack of information sharing within the industry. Marzban Patel, CEO of Mediascope Publicitas believes that his new publication can fill this gap. He is positioning his publication as a true luxury insider. India is a new market as far as the international luxury brands are concerned. Positive news is rarely shared here hence there is little scope for learning from the experience of others. Mediascope is well positioned to correct this deficiency and has taken the plunge with a long term commitment.
Deepali Nandwani, editor-in-chief, BlackBook is focused on reporting on the direction the luxury market in India is taking. The market has immense potential but it has not taken a definite shape as yet and the big global players need to keep a close watch on the market. The first issue of BlackBook has put Donald Trump on the cover and it claims to unveil the American luxury entrepreneur’s attempt to penetrate the Indian luxury market with his franchise business and his real estate projects.