Bottega Veneta Targets Chinese Luxury Market with a New Ecommerce Website

Bottega Veneta launched their new eCommerce site, which is a Chinese-language website designed exclusively for the Chinese luxury  market. The launching of website reflects the brand‘s commitment to Chinese customers, showcasing of brand in exclusive site is to engage them in the environment of online.

As BottegaVeneta got a highly positive response in China, the company is interested in engaging themselves in China where brand is visible and grows with the Chinese consumer, sharing in a direct way. Marco Bizzarri, President of Bottega Veneta says that the site is not just to provide the information about brand, its aim is to reflect the brand’s values and luxury customers could look forward to shopping with the awareness of the brand across China. The interaction will inspire them to shop with a dedicated brand. If one enters the site,  he/she  notices the sophisticated atmosphere, elegant layouts offering  bright, full-screen views, Bottega Veneta’s catalog, a beautifully design, including fashion show videos, videos of making of products with heading “Hand of the Artisan.” Tomas Maier’s work with photographers, created advertising campaigns of seasons which is accessible too. Customer could explore multiple dimensions of the brand with photos, text stories and videos.

The tools designed in are exclusively to create and enhance the experience of online shopping for Chinese customers. A wishlist on the site enables to save preferred items and share with friends through email. If the viewer wishes to shop, a store locator takes him to a store in his proximity and also one could directly contact the store through email, so relationship between customers and representatives of Bottega Veneta will be established.

Bottega Veneta’s successful growth depends on many factors such as its unchanging, outstanding innovative design, functionality, super quality materials with extraordinary craftsmanship where artisans mingle innovation and traditional mastery. Bottega Veneta distributes its products worldwide with the increasing number of boutiques designed by Tomas Maier, allowing its customers to shop in relaxed manner with comfort and privacy.   Bottega Veneta has the history of luxury collection of jewelry, watch, leather goods furniture, shoes, hand bags, gifts and luggage from the start itself for its sensuous sophisticated customer. You could read our previous articles about Chanel new look websites and Sina Luxury online luxury store.

Press Release 

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