Giorgio Armani’s experiment with his first Armani hotel in Dubai located in the tallest building Burj Khalifa, has been an unqualified success because he has now extended the experiment to his home by opening their second hotel in Milan, Italy. As expected, since it is Armani it is amongst the most expensive hotels in the world. First Armani hotel in Dubai had redefined luxury and had inspired the luxury hotels in India. The success of the first Armani Hotel has encouraged the designer to get more involved in the hospitality business and give his countrymen the taste of luxury as he sees it.
Dubai’s Emaar Properties are Armani’s collaborator for the Milan hotel as well. This Armani hotel is situated in Milan’s Manzoni 31 building. It is the prime location in the city as it is situated very near to Via Montenapoleone and della Spiga which are the high profile shopping districts in the fashion capital of Italy. The new hotel which is perhaps the most expensive in the city, boasts of 95 guestrooms and suites. The seventh floor of the vast structure features a glass restaurant and the eighth floor houses multispecialty gym, spa for beauty treatments.
The launch of the hotel was a grand affair with a high profile guest list that included big names like Jessica Alba, Barbara Berlusconi, Alexandre Pato, Mary Charteris, Tallulah Harlech and Matteo Ceccarini. Jassica Alba looked stunning in an Armani Prive dress. Armani has inspired other fashion designers to try their hand at hotels. However, for him it seems to be just the beginning as he seems determined to go far in the hospitality business and create the most expensive chain of hotels in the world.