Evian doesn’t take its place at the top for granted and keeps reinventing itself to remain exclusive and keep its niche intact. Its large consumer base also expects them to keep coming up with something different and elegant continually. One thing Evian has done regularly is to collaborate with top name designers to create exclusive bottle designs to breathe a new life into the brand. The latest in the series to join hands with Evian is the iconic fashion house Courreges. They have created a limited edition bottle design for Evian.
Courreges is neither the first nor would be the last to do so. There have been a series of elite designers including Paul Smith, Jean Paul Gaultier and Christian Lacroix who have created bottle design for Evian. The Courreges design features elegant white and pink, emblematic flower on the backdrop of the Evian glass bottle silhouette. To take forward the sustainable practices the design has been printed with organic ink which is 100% recyclable. The packaging has also been made of sustainable materials. The design projects the ides of youth and reinvention which is very close to both Evian and Courreges.
Jerome Goure, VP Marketing, Danone Waters of America stressed the point that Evian and Courreges both have a lot in common. They both share the idea that youth is a matter of attitude rather than age. As expected, Courreges brings its timeless taste for fresh concepts to conceive a water bottle design that radiates a joy and a freedom from convention. The limited edition bottles will be ready for distribution in November and will become available in select restaurants and retailers.