TCI Launches PURE INDIA, a new Brand for its Luxury Portfolio

The companies providing solutions for travel experiences are always working on unique and differentiated luxury product. To cater to the increasing demand from the high end travelers, the premier destination management company for India, Nepal, Mauritius and Sri Lanka, Travel Corporation (India) Limited, has launched a new Brand PURE INDIA as its luxury portfolio. This brand will not only provide luxury travel but create exclusive dream vacations and bespoke experiences for the affluent travelers. TCI has set up a dedicated Pure Team with an advisor to create exotic experiences that deliver exceptional value to the traveler.

The launch of the new brand has been backed by marketing support and input. A special brochure “Pure India- Luxurious Escapes” was created on the occasion. The lavishly produced brochure features the finest properties and experiences across the subcontinent. It offers a wide range of exotic experiences including Royal stays at palaces and ultra deluxe resorts, trekking with sherpas in the mountains, bio-diversity tours and safaris with trained naturalists, ayurveda and yoga centric experiences in the foothills of Himalayas and even tours designed to suit those with a spiritual bent of mind.

There are luxurious rail expeditions on offer like the Palace on Wheels, The Indian Maharaja, The Golden Chariot and Royal Rajasthan on Wheels. For those who don’t like the leisurely pace of the railways there are air charters available and you have choices ranging from a two seater helicopter to a lavish executive jet. Madhavan Menon, Director Travel Corporation (India) Ltd. emphasized the fact that they are the leaders in the inbound destination market in the region and the PURE experience was another innovative initiative from them, exclusively for the luxury segment.

Via: afaqs

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