Mulberry the dynamic British luxury brand has finally crossed the Atlantic and opened its first flagship store in the US. They have landed on the East Coast and the most logical choice was New York City. Their chic and stylish store has come up in the Soho neighborhood and to make their launch a memorable and grand affair Mulberry has specifically designed a small collection of customized Mulberry bags paying homage to the Big Apple! They believe it will create the right kind of excitement for their first flagship in the United States.
Mulberry bags have been available in the US and have already established themselves as a serious player in the leather handbag segment which is very competitive despite the huge demand from discerning women who want exclusive bags for every occasion. It is not easy for a relative new brand to counter long present dominance of brands like Louis Vuitton in the segment. However, Mulberry has made steady progress in the US market and their new flagship in the US will give it a fillip to their sales in the country and encourage them to create exclusive designs specifically for the US markets.
The exclusive new collection for the new store boasts of this cute New York Clipper which is a Buffalo leather bag that comes in the American flag colors, red, white and blue. The bags also feature a luggage tag with the exclusive Mulberry “peace, love and apple” motif. The bags have been priced at $950. But the highlight of the collection is the Alexa Ostrich bag which is the epitome of luxury. The adorable gold apple-shaped rivets all over the exterior of the bag give it a twinkling charm. It’s a limited edition design with only ten pieces made. This exclusive bag is available for $6,250. You can get the bags from their store as well as their site.