The luxury retail world hasn’t exactly recovered from the recent economic meltdown. Luxury mills are busy re-strategizing so that they can keep up sales even in such difficult times. Vogue Editor Anna Wintour came up with the Fashion’s Night Out concept that aims at kick-starting an industry that has been severely hit by recession. As part of this event, retail shops stayed open until late and were offering drinks and entertainment to shoppers in Australia, Asia, Europe and 100 U.S. cities from New York to Los Angeles. This is to woo shoppers into making purchases.
The event was participated by a lot of fashion luxury companies including Dior and they were quite thrilled to see the response. Most of them were youngsters who might not have any money other than allowance from parents as of now, but the brands hoped of seducing them so they hope to buy their products in future. Some of the stores also used the event as an initiative to raise charity money through sale of limited-edition pieces. And this was well-times for it coincided with the first day of New York Fashion week.
At the event, as much as 100 designers were seen showing off their collections for spring/summer 2012 at the New York Fashion week. The audience consisted most of fashion devotees and cheering teenagers who swarmed the narrow streets of Milan’s fashion district for “Fashion’s Night Out.” The event was a good idea to fill up shops which were battered by recession but it has eventually become a party.