Evian, French mineral water brand, has teamed p with luxury fashion house Courrèges to roll their latets annual limited edition bottle. The French design house has long been in the business of tossing out unconventional design themes for decades and is attributed for discovering pants for women back in 1963 followed by the mini-skirt revolution. This work of the design house is inspired by the will of a free-spirited woman who doesn’t let the usual take over her aesthetic senses. She is always looking for new forms wrapped in vibrant colors.
This Evian limited edition bottle by the French design house will be launched globally on September 8. The bottle will have the design house’s elegant white and pink emblematic flower which was introduced in 1967 on the backdrop of Evian’s iconic glass bottle silhouette. The bottle has a pretty high green quotient for it is composed of 100% recyclable packaging and painted with organic ink. The French mineral water brand is going to celebrate its launch with Fashion’s Night out by unveiling its bottle Jeffrey New York and Colette in Paris, where the design will be on display.
Evian water is more than just mineral water. This French brand has been long portrayed as a luxury and expensive bottled water. It is as good as a status symbol. The brand actually has a bit of lireary history attached to it. It was named in Agatha Christie’s Murder on the Orient Express. Needless to say, the brand is quite popular among Hollywood celebrities.