Bergdorf Goodman Unveils Shoes About Town App

If you thought spying in people was not ok, and if you thought it was still real fun, you might want to know more about this cool new campaign unveiled by Bergdorf Goodman. They have partnered with Instagram and Today’s Show mobile app. The Shoes About Town by Bergdorf Goodman is an interactive map that shows you in photos what women are wearing on their legs in footwear. The idea is to let women know what other women are wearing and that too using the existing social media tools.

If you thought social media and fashion do not go well together, you are sadly mistaken. It is all about fashion at the end of the day and I wouldn’t agree to people who say that it doesn’t matter what others are wearing and that you should blindly follow your own tastes. That would result in a sort of collage of thoughts of your own which may not necessarily be chic. Thus, it is important for you to know who is wearing what, and that too in a place like Manhattan.

I am not sure if this app would be expanded to other cities in the world. If the same application is expanded to Paris or Dusseldorf, it would be a different story altogether. I would say, you could easily take a look at all these cool things by reading more about Shoes About Town. So go ahead, and learn what other women are wearing and chances are that you will quickly come to know that it ain’t easy to remain uninfluenced by others.

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