Luxury Hotels are Offering Car for the Day to Guests to Retain their Loyalty

Hospitality is a competitive business and retaining the customer loyalty requires you to offer him new perks that makes their stay not only more comfortable but more convenient. Chocolate on the pillow must have been a revolutionary idea that really appealed to the guests when it was first introduced in luxury hotels. But today you can’t really hope to retain your customer’s loyalty with some chocolates as they have become more discerning and demanding. Some luxury hotels have raised the bar, invested in a fleet of cars and are offering fancy cars to guests during their stay at no extra charge.

Misty Ewing, the director of public relations for Virtuoso, a luxury travel network believes that it is a huge convenience for the guests and is bound to become a decisive factor while selecting and booking a hotel. The Elysian hotel in Chicago has invested in the idea and has bought five Lexus cars. The drivers are on duty all the time and will drop guests off at destinations within two miles of the hotel.

The Four Seasons in Vail, Colorado has gone a step ahead as they allow their guests who are over 21 years in age to book one of their Mercedes SUVs for free. They have five luxury SUVs and the front desk staff members also make drop-offs and pickups to and from nearby attractions like Vail Village. The Ritz Carlton in Bachelor Gulch has two Chevrolet Suburbans with drivers to take the guests around. They are sure to increase the number of cars for guests. The Cape Grace Hotel in Cape Town takes guests in chauffeur driven BMW 7 Series cars to popular attractions within a 12 mile radius. This is one perk that is bound to become a standard for the luxury hotels.

Via: intransit.blogs.nytimes

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