Niche Ad Networking Business Spells Success For The RGM Group

The RGM Group ventured into the business of online ads for  luxury and premium brands back in 2004. The company specializes in ensuring that rich buyers spot related ads on the internet. Kamran Razavi started the niche business at the age of 25. Since then, the company has grown considerably without having to raise money. Yet, RGM Group is on course to triple its revenues this year.

The company has several divisions including RGM Alliance, an ad network that top-end brand advertisers with 250 luxury publications including Yachting, Luxury Travel, Elle, Esquire and many others. The idea is to increase unique viewers for online ads of luxury and premium brands – though RGM has only recently diversified from the luxury sector to premium brands.

The brands certainly appreciate RGM’s work. And the facts and figures are proof of the company’s success. In May 2009, RGM had only 21 million users a month across 66 publications. Fast-forward to 2011 and the company manages 117 million unique views per month and over 2.5 billion page views.

The ad network prides itself on transparency. It has eliminated the issues of hidden sites and other sources of traffic. It is hardly any wonder that RGM currently boasts of luxury brands like Jaguar, Cadillac, DeBeers and Bombardier. Ever since it moved into the premium sector, it has begun doing business with the likes of HSBC, Quantas and Bosch.

But apart from the ad networking division, RGM has other sections. One is JustLuxe, a luxury goods website. It also dabbles in exclusive media representation and creates “high-engagement” ads through its creative services division. Overall, the company boasts of profits in the eight-digit range.

Via: Venture Beat

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