Luxury is not just about a status symbol and or the process of donning something expensive. The process starts right from the moment you lay your eyes or hands on something appealing till the point you’re actually using or wearing it. Between these two ends, hospitality and marketing aspects can either make or break the deal for you. Since the concept of luxury E-commerce is fast catching up, Milan-based luxury e-commerce company YOOX Group thought of having leverage here. Not, not only you can order from the comfort of your home, you’d also have the delivery boy waiting until you try the outfit and believe this is what you paid for. The luxury company has teamed up with FedEx to launch this service in China through its soon-to-launch thecorner.com.cn website.
This unique shopping perquisite comes across as very fancy to me considering the present disadvantages on online shopping. It’s difficult to have the best estimate of size and fitting in pictures also the color shades could be misleading although the retailers try their level best to give the exact specifications. Though they have flexible return options it’s still much of an effort to actually ship it back from the retailers. Not to mention the long wait that comes with it until the retailer can either give you a full refund or replacement.
Both the business partners, YOOX and FedEx haven’t yet gone public with the terms of their deal but we’re keeping it should be out soon. Given the fact that China is presently the world’s No. 2 luxury goods market, this particular service should get an overwhelming response. Also the country is poised to become the top luxury market in the next five years, so probably China was better than any place to start something like this.