India’s growing economy has added huge numbers to the super-rich class and naturally best of luxury world, best fashion brands are opening shops in India. Creative Nest Media has launched Atelier magazine for neo super rich Indians, it features best of fashion, luxury and lifestyle. This luxury lifestyle magazine has already hit the stands and first 30,000 copies are in circulation. According to the statistics, there are some 1.5 lakh super rich Indians and ‘Atelier’ is very clear about the target audience it wants to reach out to.
According to Arpita Bannsal, MD of Creative Nest Media, the magazine is following international concept and will cater to high profile people and celebrities. The aim is to give feel of real luxury through the magazine. The luxury lifestyle magazine magazine will be edited by Kiran Chopra, printed by Thomson Press and distributed by India Today Group. They are also in the process of signing deals with international hotels and airlines for better circulation among elitist clientele. The aim has been clearly spelled out in the statement issued by the CEO, Ankit Bansal, “The super rich-class in India is about 1.5 lakh. And, to satisfy the needs of these absolute affluent personalities, the magazine will feature international and high-end luxury brands.”
Creative Nest Media seems to be very clear about its objectives and targets. “Atelier” will feature international premium fashion brands and names of luxury world. The magazine intends to cover glamour, glitz and graduer with added flavours of entertainment and Bollywood news. The group aims to circulate magazine in US too so it has cutting high end international feel to it. With best indian and international names and brands are on the advertisers list, this magazine has huge scope to grow provided it gives good quality rich content.