Korean Air is easily the leader when it comes to in-craft retail. They have teamed up with global luxury brands to create exclusive retail experiences in the sky. They have now got vodka brand Absolut to collaborate on creating a celestial bar in the Korean A380 aircraft. It was a challenge for the Absolut retail design division as it was their first experience of designing a bar in an aircraft. But one must admit that they have risen to the challenge and refined their design to create a space that is an ideal example of modernity and comfort.
Absolut Vodka has been very subtle in communicating its own brand. For this purpose they have prepared the wall papers with the blue and white theme. Korean carved wooden artifacts which adorn the bar’s counters have also been created under the same color theme. There would be 3 bars on the A380 Korean Air flights. Two of them would be located in the Business Class and one will be in the first class. It will have a master mixologist who would be assisting the guests in preparing their drinks and suggest the best combinations after ascertaining their taste.
There would be three categories of drinks offered by the bar. Elyx is the cocktail prepared from the premium vodka range of Absolut. Just add drinks are the cocktails that are prepared by adding two ingrsdients to the vodka. And finally the Absolut lab drinks are the cocktails that have the backing of master mixologist Andre Basile Leon. Korean Air has not declared the pricing structure they will follow in the bars that are to become operational soon in their A380 aircrafts. In addition the bars will also showcase the most premium duty free products from Absolut.