The wedding industry in India is huge. It is worth $18 billion and growing at the rate of 25% which is again huge for a high base like that. The Indian culture, its color and romance is attracting some celebrity couples like Russell Brand and Katy Perry to adopt it. The richness of the luxury Indian wedding and its many facets is being highlighted by a high end lifestyle, fashion and bridal exhibition. The richness and the color of a typical Indian wedding will be there for all to experience at the event.
Called the Indian Wedding, Destination and Lifestyle Show, it will showcase the crème de la crème in the world of luxury bridal design and wedding services. Some of the biggest names from every facet of the wedding industry, be it fashion, beauty and lifestyle will be presented at the exhibition. Most of the fashion designers participating in the exhibition are providing their designs and dresses to the A-list actresses of the Indian film industry. Neeta Lulla, Masaba Gupta, Ravish Kapoor are fashion, jewelry and invitation designers. There are several other renowned designers working extensively with traditional Indian fashion.
Neeta Lulla is very excited about the upcoming exhibition and its impact on the entire industry. There have been designers in India who have had their private shows in different countries but this exhibition provides a unique platform for designers and brands to showcase their latest collections. The most exciting thing is that it is happening in a country where an enormous potential and immense interest exists for the latest Indian trends and styles. This event will provide an opportunity to the Indian designers to network with potential buyers and open up international business opportunities for them. The Indian Wedding, Destination and Lifestyle Show (Ardhanginni) is being held at Olympia 2, Kensington Square Gardens, London from 15th to 17th July 2011.